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Play Along Toys was a
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
-based toy company, and a wholly owned division of
Jakks Pacific Jakks Pacific, Inc. is an American company that designs and markets toys and consumer products, with a range of products that feature numerous children's toy licenses. The company is named after its founder, Jack Friedman, who had previously fou ...
. In 1999, the founders of Play Along (among them Charlie Emby, Jay Foreman, and Larry Geller) chose the Britney Spears Doll line as the first licensing venture with their new company. The choice proved successful and was followed by other
celebrity doll A celebrity doll is a doll modeled after a celebrity. Celebrity dolls have been in production for a very long time. In the 1840s, several famous ballerinas were featured as paper dolls. Also in the 19th century, various military heroes were portray ...
s including
Aaron Carter Aaron Charles Carter (December 7, 1987November 5, 2022) was an American singer and rapper. He came to fame as a teen pop singer in the late 1990s, establishing himself as a star among preteen and teenage audiences during the first years of the ...
,
Venus Williams Venus Ebony Starr Williams (born June 17, 1980) is an American professional tennis player. A former world No. 1 in both singles and doubles, Williams has won seven Grand Slam singles titles, five at Wimbledon and two at the US Open. She is ...
,
Serena Williams Serena Jameka Williams (born September 26, 1981) is an American inactive professional tennis player. Considered among the greatest tennis players of all time, she was ranked world No. 1 in singles by the Women's Tennis Association (WTA) for ...
and
Mandy Moore Amanda Leigh Moore (born April 10, 1984) is an American singer, songwriter and actress. She rose to fame with her debut single, "Candy", which peaked at number 41 on the ''Billboard'' Hot 100. Her debut studio album, '' So Real'' (1999), recei ...
. In 2001 Play Along partnered with toy design studio
Art Asylum Minimates are a block-styled miniature action figure originally created by Art Asylum in 2002 and now released by Diamond Select Toys. The basic Minimate figure design has a tall body that resembles an extremely simplified human form with 14 point ...
for production of the studio's toys. Then, in 2002, Play Along decided to bring back one of the plush doll lines of the 1980s, the
Care Bears Care Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. In 1983, the characters were turned into plush teddy bears. The characters headlined their own televis ...
. This brand, for which Play Along was awarded "License of the Year 2002" by the Licensing Industry Merchandisers' Association (LIMA). As the company's toy lines continued to grow, so did the Play Along team, having grown from a staff of five into a company with more than 100 employees, both in the U.S. and Hong Kong, producing toys for multiple brands including the
Care Bears Care Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. In 1983, the characters were turned into plush teddy bears. The characters headlined their own televis ...
, The Dog and Friends, The Lord of the Rings: Armies of Middle-earth,
The Cat in the Hat ''The Cat in the Hat'' is a 1957 children's book written and illustrated by the American author Theodor Geisel, using the pen name Dr. Seuss. The story centers on a tall anthropomorphic cat who wears a red and white-striped top hat and a red bow ...
,
Teletubbies ''Teletubbies'' is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on th ...
, Curly Q's, Doodle Bear, Sky Dancers and the
Cabbage Patch Kids Cabbage Patch Kids are a line of cloth dolls with plastic heads first produced by Coleco Industries in 1982. They were inspired by the Little People soft sculptured dolls sold by Xavier Roberts as collectibles. The brand was renamed 'Cabbage ...
. The success of the company and its licenses made it an attractive target for others, with
Jakks Pacific Jakks Pacific, Inc. is an American company that designs and markets toys and consumer products, with a range of products that feature numerous children's toy licenses. The company is named after its founder, Jack Friedman, who had previously fou ...
buying the privately owned company in 2004, Play Along now run as a division within Jakks. In Fall of 2007, Play Along released dolls and playsets based on
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
TV series,
Hannah Montana ''Hannah Montana'' is an American teen sitcom created by Michael Poryes, Rich Correll and Barry O'Brien that aired on Disney Channel for four seasons between March2006 and January2011. The series centers on Miley Stewart (Miley Cyrus), a ...
, and movie, the Cheetah Girls. The lines were very popular during the Christmas season. As of Fall 2008, more products have been added onto the Hannah Montana line, including the 2008 Holiday Popstar doll and Malibu Beach House playset; also, dolls based on the
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
movie,
Camp Rock ''Camp Rock'' is a 2008 American musical television film directed by Matthew Diamond from a screenplay by Karin Gist, Regina Hicks, Julie Brown, and Paul Brown. The 73rd Disney Channel Original Movie (DCOM), the film stars Demi Lovato, Joe ...
, were launched. In 2009, the last doll line was made and the company closed.


Products


1999

*
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
Dolls * Sabrina: The Animated Series Dolls *
Bruce Lee Bruce Lee (; born Lee Jun-fan, ; November 27, 1940 – July 20, 1973) was a Hong Kong and American martial artist and actor. He was the founder of Jeet Kune Do, a hybrid martial arts philosophy drawing from different combat disciplines that ...
/
Enter the Dragon ''Enter the Dragon'' ( zh, t=龍爭虎鬥) is a 1973 martial arts film directed by Robert Clouse and written by Michael Allin. The film stars Bruce Lee, John Saxon and Jim Kelly. It was Lee's final completed film appearance before his death o ...
*
Bubblegum Bubble gum or bubblegum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Bubble gum flavor While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it ...
*
Venus Williams Venus Ebony Starr Williams (born June 17, 1980) is an American professional tennis player. A former world No. 1 in both singles and doubles, Williams has won seven Grand Slam singles titles, five at Wimbledon and two at the US Open. She is ...
and
Serena Williams Serena Jameka Williams (born September 26, 1981) is an American inactive professional tennis player. Considered among the greatest tennis players of all time, she was ranked world No. 1 in singles by the Women's Tennis Association (WTA) for ...
Dolls * V.I.P. Dolls


2000

*
Mandy Moore Amanda Leigh Moore (born April 10, 1984) is an American singer, songwriter and actress. She rose to fame with her debut single, "Candy", which peaked at number 41 on the ''Billboard'' Hot 100. Her debut studio album, '' So Real'' (1999), recei ...
Doll * Sisqo Doll


2001

*
Aaron Carter Aaron Charles Carter (December 7, 1987November 5, 2022) was an American singer and rapper. He came to fame as a teen pop singer in the late 1990s, establishing himself as a star among preteen and teenage audiences during the first years of the ...
Doll * Precious Moments *
Lisa Frank Lisa Frank (born 1955) is an American businesswoman, the founder of Lisa Frank Incorporated, headquartered in Tucson, Arizona. She is known for producing whimsical commercial design for school supplies and other products that are primarily mar ...
*
A*Teens A-Teens (stylized as A★TEENS or A*Teens) were a Swedish pop music group from Stockholm, Sweden, formed by Niklas Berg in 1998 originally as an ABBA tribute band called ABBA-Teens and was later renamed A-Teens. The band members were Marie Serne ...
Dolls *
Dream A dream is a succession of images, ideas, emotions, and sensations that usually occur involuntarily in the mind during certain stages of sleep. Humans spend about two hours dreaming per night, and each dream lasts around 5 to 20 minutes, althou ...
Dolls * 2gether Dolls * LFO Dolls


2002

*
Care Bears Care Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. In 1983, the characters were turned into plush teddy bears. The characters headlined their own televis ...
*
Spy Kids ''Spy Kids'' is an American spy family action-adventure comedy franchise created by Robert Rodriguez. The plot follows adventures of Carmen and Juni Cortez, two children who become involved in their parents' espionage organization. The films i ...


2004

*
Cabbage Patch Kids Cabbage Patch Kids are a line of cloth dolls with plastic heads first produced by Coleco Industries in 1982. They were inspired by the Little People soft sculptured dolls sold by Xavier Roberts as collectibles. The brand was renamed 'Cabbage ...
* Doodle Bear/Doodle Monster (Discontinued 2008) * ''
The Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's boo ...
'' (2004 only) *
Teletubbies ''Teletubbies'' is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on th ...


2005

*
Sky Dancers Sky Dancers is the name of a line of toys and an animated show spin-off that were popular in the mid-1990s. The toys were constructed of a pull-string base and a doll with foam wings. When the doll was inserted into the base and the string pulle ...
*
Dragon Flyz ''Dragon Flyz'' is an animated television series created by Savin Yeatman-Eiffel and produced by Gaumont Multimédia in association with Abrams/Gentile Entertainment. The show, based on a toy line by Galoob, ran for two seasons, in syndication in ...


2006

* Domo * Puppy in My Pocket * Speed Stacks (discontinued 2008)


2007

* Cheetah Girls Dolls (2007 only) *
Hairspray Hairspray may refer to: * Hair spray, a personal grooming product that keeps hair protected from humidity and wind * ''Hairspray'' (1988 film), a film by John Waters ** ''Hairspray'' (1988 soundtrack), the film's soundtrack album ** ''Hairspray ...
Dolls (2007 only) *
Hannah Montana ''Hannah Montana'' is an American teen sitcom created by Michael Poryes, Rich Correll and Barry O'Brien that aired on Disney Channel for four seasons between March2006 and January2011. The series centers on Miley Stewart (Miley Cyrus), a ...
Dolls *
Barney Barney may refer to: People and fictional characters * Barney (given name), a list of people and fictional characters * Barney (surname), a list of people Film and television * the title character of ''Barney & Friends'', an American live actio ...
* Play Along Club (2007 only) * Sweet Secrets (Discontinued 2008)


2008

*
Camp Rock ''Camp Rock'' is a 2008 American musical television film directed by Matthew Diamond from a screenplay by Karin Gist, Regina Hicks, Julie Brown, and Paul Brown. The 73rd Disney Channel Original Movie (DCOM), the film stars Demi Lovato, Joe ...
Dolls * '' The Chronicles of Narnia: Prince Caspian'' * Clifford *
Curious George Curious George is a fictional monkey who is the title character of a series of popular children's picture books written by Margret and H. A. Rey. Various media, including films and TV shows, have been based upon the original book series. Geor ...
*
Miffy Miffy ( nl, Nijntje, pronounced ) is a Character (arts), fictional rabbit appearing in a series of picture books drawn and written by Dutch artist Dick Bruna. The original Dutch name, "Nijntje", is a shortening of the diminutive ''konijntje'', "l ...
*
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
*
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
Doll * ''
The Wiggles The Wiggles are an Australian children's music group formed in Sydney in 1991. The group are currently composed of Anthony Field, Lachlan Gillespie, Simon Pryce and Tsehay Hawkins, as well as supporting members Evie Ferris, John Pearce, Ca ...
'' * ''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...
''


2009

* '' Hannah Montana: The Movie'' Dolls


References

{{reflist Toy companies of the United States Companies based in Florida Doll manufacturing companies